I have harped on this one before, but it is an important step in your internet marketing: You have to write content. ListPipe provides Powerful Custom Content for this reason. Our service provides regular, weekly content that is researched and optimized for specific key words and terms.

In addition to our Powerful Custom Content, your own copy writing can provide significant advantages in your ListPipe blog.

Writing your own content is not as difficult as you might think, and with ListPipe, is even easier. Because you are getting regular content from ListPipe that has been researched and optimized for the search engines, the pressure to create powerful content is reduced. When you have ListPipe content, your own content does not have to be as complex or optimized.

All you need to do is regularly post your own experiences with your product, or positive customer feedback. Two paragraphs is a perfect weekly supplement to our ListPipe content. Simply write a note to your customers telling them a) about your latest product, b) about a success you had in the last week, c) about one of your favorite product features or benefits, or d) about the growth or vision of your business.

Think of your weekly blog as your elevator pitch, and continuously refine it to match the latest current events in your company or surrounding your products.

By writing a simple paragraph or two each week, you will be providing the search engines with great index-able content that your customers can search for. Regular supplemental content will help you compete even more in your search for the top of the lists.

People often ask me "What is a blog?". The most common follow-up questions is "How is a blog different from a website?"

My short answer is that a blog is very similar, if not the same, as a website. Although there are a few differences.

For reference, I have set up a demonstration blog at http://demoblog.squarecompass.com/

Blogs come in many shapes and sizes, and can fulfill a number of purposes. We'll get in to this later. For now, let's focus on answering the question; "What is a blog?"

In terms of content, a blog is the electronic equivalent of a journal or diary. Blog software is designed to make it easy for you to add content on a regular schedule, and to present it in a chronological series. Each entry you make is called a 'post', and each post can be of any length and can include images, audio files, and even video.

If you haven't had a chance to take a look at the demo blog, take a moment to look around.You'll see that there are several articles posted on the main page, each including images and links.

You will also notice a navigation structure along the right hand side of the page. You can also see this same navigation to the right of this post. The blog software takes care of creating this navigation for you, allowing you to focus on content development without the worry of managing a website.

As you browse the navigation, you will notice that there are links to pages that are not included in the 'journal' format. Most blogs allow you to distinguish between a 'blog post' (a 'journal entry'), and a 'static page'. A static page is a standalone page of content that you want to be available to your readers all the time, and that isn't dependent on the chronological format.

Blog postings are your regular updates, and static pages are your information pages. Common uses for these static pages are a 'Contact Me' page, an About Me' page, or other reference material that needs to be accessible all the time.

Blogs often include a 'blogroll' too. A blogroll is simply a list of URLs that the blogger chooses to include as additional resources or for reference. The blogroll can be an important SEO tool as you learn to create external links to other sites that are relevant to your blog subject.

Blogs are great SEO tools because they appeal to search engines for several reasons. In particular, a blog allows you to post content as frequently as you can. Search engines are constantly looking for new content to index, and blogs make it easy for you to provide indexable content. The more frequently you post content, the more often the search engines will visit your site to look for new content.

ListPipe blogs receive weekly content from our professional writers in order to train the search engines to visit frequently. The more frequent the visitations, the sooner new content is indexed and searchable.

Blogs are extremely flexible, and allow us regular folks the ease and freedom to create content on the Internet. Take a look at the sample blog to learn more about what a blog is, how a blog works, and what can be done with a blog.

I'll be posting regular content here in our SEO Tips Blog to help you better understand blogging, and how it can help you reach a wider audience and bring traffic to your 'normal' website.

Real estate agent blogging can be an extremely effective tool in capturing Internet leads for real estate agents. Real estate agent blogging is also an effective way to get to the top of search engine results, and is completely organic.

Research shows that organic rankings are more effective than pay per click because consumers trust organic search results more. When real estate agents blog on a regular basis, they create relevant content for the search engines to index. Relevant content is a strong search engine optimization tactic, and helps real estate agents increase their search engine rank.

ListPipe provides real estate agents with blogging resources including real estate agent blog training, a fully functional real estate blog, and regular, weekly content written specifically for real estate agent blogs. Our Powerful Custom Contentâ„¢ is designed to help real estate agent bloggers to reach the top of the search results with strong organic content.

If you are a real estate agent blogging about your business, or if you are a real estate agent wanting to compete for more leads over the Internet with Powerful Custom Content, Get Started with ListPipe today.

ListPipe is the original real estate agent blogging system featuring Powerful Custom Content written just for real estate bloggers.

ListPipe provides Powerful Custom Content, written just for you. However, writing your own content is a great way to add value to your ListPipe blog.

Everything Counts

Search engines are on the lookout for new content to index. When we publish content to your site each week, the search engines take notice and adjust their visitation and indexing frequency accordingly. When you start blogging, too, the search engines are trained to come back even more frequently. The more often search engines visit your site, the quicker your new content is made available to searchers. Note that new content on your site is not available to searchers until it is indexed by a search engine.

Get The Balance Right

Posts don't have to be too long. In fact, a post of about 100 to 150 words is just enough. Add a couple of links, and repeat your keywords 3-5 times and you have a perfect SEO blog posting. Of course there are other more advanced tricks of the trade, however and because you are getting supplemental content from ListPipe, you won't need to worry so much about the heavy lifting. All you need to do is concentrate on saying what you want to, how you want to.

The Things You Said...

In fact, search engines such as Google, Yahoo!, and MSN look for posts that are specifically written in 'normal' language. In other words, avoid making lists of keywords, or using language that has an awkward cadence. Write in 'the spoken word' and you'll do fine.

When you work to include your keywords, have an idea before hand which ones you want to include, concentrate on one or two for each post, and mention them two or three times. If you are linking to another site, make sure you link from a few of the keywords, but not all of them. If you are not comfortable with keywords and linking, don't let that stop you from writing a basic post. Any relevant content will help your search engine marketing effort.