Archive for the ‘Corporate Blogger Tips’ Category

Local Search Marketing Works

Tuesday, March 6th, 2012

ListPipe specializes in local search marketing with Powerful Custom Content written just for you.

I ran across a couple of very interesting statistics that indicate local search is not only gaining ground, but is a valuable method for marketing your business online.

  • Over 80%* of local searches are done online
  • Over 50%** of local searches result in a purchase
  • Millions use local search everyday

*Google   **eMarketer - October, 2009

Adding Google Analytics To Your Account

Wednesday, July 27th, 2011

Many of you have asked how to add your ListPipe blog to your Google Analytics account so that you can track and manage visitation. We have included the Ultimate Google Analytics plugin to your account so that you can easily connect your site to your Google account. The process should take you just a couple minutes if you already have a Google Analytics account.

Here are the steps:

  1. Log into your WordPress site
  2. Go to Plugins (on the left, near center)
  3. Activate the 'Ultimate Google Analytics' plugin
  4. Go to Settings (on the left, near bottom)
  5. Go to 'Ultimage GA' under Settings
  6. Enter your Google UA code and click to Update Options
  7. Your Google account is now connected to your site. Stats will begine to appear after 24 hours.

—Note that this process assumes you already have a Google Analytics account. If not; grab one; they're free and provide a remarkable amount of information about your site.

Adding Video To Your ListPipe Blog

Tuesday, February 1st, 2011

Adding video to your blog is a great way to deliver a message and adds to the entertainment value of your site. The result can be more interest and longer stays.

We encourage you to add video from for several reasons, not the least of which are that you can take advantage of their outstanding video features, ease of use, and access to a global community of You-Tubers who can engage with your videos from computers, phones and tablets.

There are several ways to add a video to your blog. Here is a quick overview of the easier ones:


The easiest way to add video to your blog is via a plugin that we include called Viper's Video Quicktags.

When you log into your blog and create a new post, you will notice a small icon in the editing toolbar for 'YouTube'. Simply place your cursor in your text where you want it to insert, and click the YouTube button.

You will be asked to enter the URL for the video. Click 'OK' and you're finished!


YouTube provides a handy embed code at the bottom of each of their videos. This embed code is customizable, and allows you to easily embed a video onto your blog.

Just visit your favorite video on YouTube and click the 'Embed' button located under the video. A box will open below the button that includes options for customizing your video including colors, sizes, and the ability to include related videos.

When you are finished selecting your custom options, simply copy the embed code from the box and paste it into the HTML editing window in your blog.

WAIT! You're not finished yet; before you change to the Visual window to continue editing, or save, add paragraph tags to the embed code. This will make the embed code compatible with your WordPress blog and save you the trouble of learning the hard way that WordPress doesn't take kindly to some types of code (for your safety).

Adding paragraph tags is simple; just add one of these to the front of the embed code: '<p>', and one of these to the end of the embed code: '</p>' (do not include the single quotes; those are mine).

Adding these tags is a known workaround to an issue regarding an editor that is included within WordPress called TinyMCE. To learn more about this workaround, visit this WordPress ticket regarding the workaround.

Good luck!

Adding A Blog To Your Site With An iFrame

Thursday, January 27th, 2011

While not optimal for SEO, sometimes there is a case for adding a blog to a site through an iFrame. Here's a quick look at what it means to create an iFrame on your site, and how to do it:

An iFrame is literally a window-within-a-window on your site. On a page on your site we can create a window that shows the view of a completely different site. In this way you can include the contents from another site on a page of your own site. It is relatively easy to do and offers a solution to showing content on your site that is being hosted on another site.

Many of our ListPipe customers are using an iFrame to show the contents of their hosted blog on their HTML-based Home Page. As an example, take a look at Bay Hundred Automotive, who has created a 'Video' page on their Home site, and are showing their hosted blog through an iFrame. The result is that they can offer the videos to their customers on their own site without having to develop a more complex solution. Their Home site is not running PHP or another dynamic language site, so they were limited in their options for including the content and decided an iFrame would suit their needs.

Notice that they have a static page with a window embedded inside a 'frame'. Inside the frame you can navigate the site, watch videos and click links. An iFrame is the next best thing to having the content actually exist on your site.

The pros of an iFrame are that it is easy to implement, and universally available (independent of your code language). The cons include lower SEO and the drawbacks of having dual navigation. Sometimes the tradeoff makes sense.

Here's how to create an iFrame on your site to include your ListPipe blog:

  1. Create your account on ListPipe as a 'Hosted Blog' account. This will give you an independent blog site.
  2. Create a new page on your Home site for the blog (name it 'Blog' or 'News', etc.)
  3. On the new page, place this line of code: <iframe src="http://*****.com/" width="100%" height="600" style="border:0;"></iframe>
  4. Replace the five asterisks (*****) with the URL of your ListPipe Hosted Blog (replace '.com', too, if you need to)
  5. Save, and load. You should see your ListPipe blog appear within a window on your new page, just as it does on the Bay Hundred Automotive site in our example.

Good Luck!

Hi, this is my first…

Thursday, September 18th, 2008

Hi, this is my first try at posting to ListPipe from my Jott account. listen

Powered by Jott

Appropriate Volume

Tuesday, September 16th, 2008

Blogging for search engine traffic requires skill and understanding in some areas, however one of the easier areas to accommodate is 'volume'. Many of our clients are intimidated at the prospect of blogging until they understand that you don't have to write an entire tome for each post; a couple paragraphs will do.

In fact, more often than not, a couple of paragraphs is all you need to get your point across clearly and effectively. No need to write more than is necessary, and in most cases filler will be detrimental rather than helpful.

How long should each post be? As a rule of thumb, 300 words is plenty. There is no specific penalty for writing more, although you may loose your customers after the first few hundred words. The search engines are happy with as little as a few paragraphs. 300 words is a good number because it is short enough to write quickly, and long enough to include some good human-readable content with lots of relevant keywords.

In a pinch, don't be afraid to write a few sentences. The SEO value of the content will, of course, not be as strong, however you will be keeping the search engines on their toes as far as being seen as 'fresh and active'. When it comes down to it, frequency is pretty important. If your choice is between being able to write something now, or having to wait until you have time to produce more; always write now.

By the way, this post has 261 words in it. Just about right.

New WordPress Training Videos Posted

Thursday, September 11th, 2008

We recently posted an all new collection of WordPress training videos for WordPress bloggers. Learn how to do the basics in WordPress.

You can view our recommended top ten wordpress training videos here. Just click on the headline for each numbered item to go to the video page.

You can also dive straight into our ListPipe WordPress video library from this page.

Our how-to videos are presented in high quality Quicktime on the site, and are available on YouTube if you want to see them in a smaller version. When you get to YouTube, do a search for 'ListPipe' and 'Wordpress' to find all the videos. There are currently 13 of them, covering topics such as logging in, and inserting images.

Each video on our demo blog includes written instructions on how to complete the task in the latest WordPress version. Each video is designed to teach you a specific task in between two and three minutes. For those of you new to WordPress blogging, this is an excellent way to become familiar with the basics of your WordPress system.

Take a look and let us know what you think. Enjoy!

Natural Language

Tuesday, July 15th, 2008

Natural language is, of course, engaging. It's the way that we talk, in a natural flow with relevant thoughts bubbling in and descriptive sentences playing out in rhythm.

Writing web content in a natural tone is a good idea for a number of reasons. For starters, human readers want to engage with content that creates emotional interest. It is hard to create emotional interest with bullet points and lists (although these tools do have their place).

Natural language is what search engines are looking for when they read through your content for indexing. Search algorithms look for sentence structure and patterns that indicate natural language. Why? Because this is a good way to measure the integrity of a site, and to find keywords in context.

What is Natural Language?

Natural language includes extensive vocabulary, as well as commonly understood syntax. It is expressive, and rich with descriptive terms and added insight. Most importantly, natural language includes structure.

Building structure into content is where the trick is, and it can be intimidating for inexperienced writers. However, it isn't that hard once you establish a method for getting your ideas onto paper.

The opposite of natural language is when you use extensive lists, bullet points, and 'word clouds'. As I mentioned, these tools do have their place, but they are not considered 'natural language' tools, and are not considered good practice in an organic content writing campaign.

Good examples of natural writing for marketing content can be found in our ListPipe blogs.

The Amazing Power of Simple Words

Friday, July 11th, 2008

In SEO copywriting, saying the right thing can make a world of difference.

This is true in all forms of writing, but is most critical when writing your marketing content. It is especially critical when writing for the web, because you are working to appeal to human readership as well as search engines.

I was treated to a wonderful video on the web that illustrates the powerful meaning of words. The video at the following link is five minutes long. I don't think you will find the time wasted; check it out.


The Story of a Sign

Frequency Rules

Sunday, June 29th, 2008

Changing content on your website often is one of the most important things you can do in order to maintain a high search rank. Why? Simply put: Search engines are constantly on the lookout for new content to provide to their customers.

The appropriate rate of change depends on your goals. In a moment, I will offer a guideline for change frequency. But first, let me explain why frequency is so important...

Imagine that your website is like a bulletin board at the local coffee shop. As people come in and out of the coffee shop, they browse a look at the bulletin board and scan for something new. If this is their first visit to the coffee shop, they may consider everything to be new, and will be pretty excited about all the information.

On their next visit, the coffee shop customer will be eager to browse the board again. This time, they will recognize a few items, take note of some they missed last time, and notice anything newly posted.

On their third visit, they might notice that nothing has changed. If this is the case, you can bet that on thier fourth visit they will hardly take notice of the bulletin board at all. On subsequent visits, they will learn to ignore it all together. 'Nothing new to see over there' they might say.

Your web site is very much like the bulletin board. Search engines look at your site for the first time and get excited about new content. They quickly come back in a week or so to look for new material. If new material exists, they will come more and more frequently so as not to miss anything.

If your site appears stagnant, search engines will visit less and less frequently, reducing visits to as long as six months or more. This is a troublesome spot to be in because you might one day post something to your site that doesn't get indexed for several months. Bummer; your valuable new announcement will be hidden from the search engines for most of its effective time.

The answer: change (add) content often. Here are some guidelines based on three marketing goals...

1. Subscription or traffic-driven marketing goals. You want to attract users to your site in order to get them to subscribe and return often. You should be posting new content every day. This is a tough thing to do, and only works well in areas where you have a lot to write about. News sites, political blogs, how-to sites, and advice columns are perfect for this high level of frequency.

2. Product sales marketing goals. You have a product that you want to sell, and need to assure that the search engines are keeping you in a good position. Post 2-3 times a week. Make sure your content is relevant, and that you do not stray from your keywords. New content 2-3 times a week will give the search engines something to chew on, and assures that when they do come by, there is something fresh to bring them back soon.

3. Steady organic growth to build credibility. You have a corporate site, or a small business, and want to maintain good search engine credibility without becoming a professional blogger. Post once per week, and never less than twice a month. This will let the search engines know that, while you are not a power house, you have enough going on to maintain interest. Next time you issue an important press release, you will get into the search indexes in a week or two, instead of months.

In every case, make sure your posts are about 300 words, and chock full of relevant keywords. More than 300 words will start to seem like work, and fewer than 300 words will not be enough to convince the search engines that you are really saying something worth while.