Search engine optimization has many facets. Our focus is on what is called ‘organic content’, which is what search engines look for when measuring the liveliness and relevance of a site. Search engines want to deliver the most relevant and most current sites at the top of search results, so they look specifically for sites that demonstrate recent activity, and relevancy based on keyword frequency.
Our goal is to provide you with a convenient tool that helps you widen your web marketing without you having to become an expert blogger. After all, you have spent plenty of time learning to be great at your profession; leave the web marketing to us. We’ll help you increase your page rank, rise to the top of search results, and attract search engine traffic to your site.
Here is a quick look at some of our key features, and their benefits to you:
- Frequency: We provide one article each week. This is the minimum optimal frequency for posting, and indicates to the search engines that your site content is lively and current. Sites that allow their content to grow stagnant are discounted by search engines as ‘less relevant’ because they do not have current information.
- Keyword Research: We load each article with keywords that are relevant to your industry, and add a second helping of supporting keywords and phrases to help search engines understand your relationship to your market. Keywords, when used properly, help search engines index your site appropriately so that you are listed in the appropriate results
- Linking: We incorporate an advanced linking strategy into every article we publish on your behalf. Each article includes links to your home site from keywords, URLs, and even graphics. All this is coordinated in order to demonstrate to the search engines that your keywords are intimately related to your home site. We also include high-value links to your named associations, and industry-related articles. Our linking strategy is designed to build credibility for your home page by association.
- Localization: Most web searches are for products or services that are local to the user. With this in mind, our content strategy incorporates a mix of localizing keyword modifiers including your location by city, state, and surrounding areas. Establishing yourself as a fixture in a localized community helps you climb to the top of the search results for the most popular searches.
- Customization: The articles that we publish to your blog are customized with your unique information. This creates a one-of-a-kind article that is expressly written just for you. We call this Powerful Custom Content™ that search engines recognize as unique, fresh, and real. The advantage of Powerful Custom Content means that search engines recognize your content as real, human-readable content that is meaningful, and therefore valued highly in search results.
- Marketing: In addition to our Powerful Custom Content, we provide additional marketing support for your blog to help increase the attention you get from the search engines. We incorporate linking strategies to lead search engines to your blog as soon as it is created, and include links to your blog in regular marketing announcements and promotional content. Sites in our system are noticed early, and are provided the advantage of direct links from highly ranked pages.
- Personalization: We have made it easy for you to personalize your own blog with your own content, too. Adding your own content creates even more organic value for your site and we encourage you to add as much content to your site as you can. For your convenience, we provide you with the ability to log into and manage your own blog. Go ahead and add content, upload images, and edit to your heart’s content. To make blogging easy and less intimidating for you, we have included a series of ten instructional videos that visually demonstrate the basics of blogging.
Tags: blog copywriting, custom copywriting, listpipe, Powerful Custom Content, search engine optimization