Beehive Credit Union is getting some big attention on the web this week. We are pretty excited about it.
NetBanker, a leading online finance and banking blog dedicated to reporting news about banking innovations, branding, financing and analysis found our Beehive Credit Union blogs and gave them a pretty exciting writeup. You can read the article HERE.
Of particular note, they mention the Beehive Credit Union blogs as evidence of two particular trends:
- Developing a full Web presence from a blogging template
- Creating custom websites for geographic areas or individual branches
We couldn't agree more; we are seeing more and more customers turning to blog websites as their one and only presence on the web. Blog technology has come a long way and lends itself well to customization. As you have heard us tout many times: blog software such as WordPress makes it easy to conduct organic marketing on the web with Powerful Custom Content™.
Secondly; creating custom websites for each geographic area of your business is becoming an essential tool as marketers realize that consumers search the web specifically for local services.
An example I will expand on in a future blog is my 'haircut' scenario. In a nutshell: you wouldn't go to a search engine and type in 'haircut' because you know it would return every style shop from New York to L.A. Most people know to perform a search including geographic location so that you get only places that offer a 'haircut' in 'yourtown'. This is how consumers search, and how smart marketers are found.
Beehive Credit Union is going at their marketing in a smart way: they have created individual blogs for each of their geographic locations, and customize their content for each location. This will ultimately raise their appeal for geographically localized searches. As a banking service, Beehive knows that their service appeals to a geographically oriented customer. Their personalized hometown approach makes this even more important for them. Delivering content in this way helps them get localized attention; the kind they want.
The NetBanker article about Beehive Credit Union is a great example of how a blog can garner attention for your business. In a case like this, blogs give news outlets something to talk about, and thereby spread the word. Our thanks to NetBanker for running a great story.
Notice, too, that NetBanker gives credit to Jeffry Pilcher at The Financial Brand.com for actually finding the Beehive Credit Union blogs. The Financial Brand found the blogs and posted a link on their Branding Briefs for June 26th.
Take a look at the article by NetBanker. You can find the article here: http://www.netbanker.com
Check out the link from The Financial Brand.com here: http://thefinancialbrand.com
You can see the blogs we are talking about by visiting our previous posting about them, here.
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