Posts Tagged ‘chrome’

Google Narrows SEO Objectives with Chrome

Thursday, September 4th, 2008

With the release of Google's new browser called Chrome comes a narrowing of SEO objectives; 'top ten' isn't good enough.

Google released a new Internet browser into the wild yesterday, and almost instantly created a sweeping hit. While I sit by and wait for the Mac version to come out, I couldn't help but notice some important chatter on the new browser interface, and what some of the features are doing for the SEO marketplace.

In particular, the new search feature in Chrome instantly returns the top five results for any search. What?!?

Yes, you heard correctly; the new browser will show a user the top five results for any search typed into the search field. This means that if your website is number six, you may not be immediately visible to a searcher. Talk about turning the market on it's head...

It has long been known that a 'top three' presence was almost critical. Statistically speaking, most of us select our sites from the top two or three slots on any given search results page. Even worse, we typically do this within 7-10 seconds of getting the results page, and we rarely go below the top three. Searchers almost never go to page two. Nevertheless, a presence on the top page, or the 'top ten' was seen as a holy grail of SEO, and generally considered good placement.

Chrome may change the way we look at placement, and will certainly make a top five placement the critical goal.

Check out what CNN had to say about it...