Is Page Rank Important?

One of the goals of ListPipe is to improve your page rank. Page rank is a number between '1' (low) and '10' (high) that Google assigns to your webpage based on a range of criteria. Among those criteria are the quality and relevance of your content, the density of keywords, and the popularity of the site.

From the Google explanation of Page Rank, we learn that:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Using these and other factors, Google provides its views on pages' relative importance.

Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Some argue that PageRank is no longer as important as it once was. This is not true, and Google's explanation is good evidence that page rank is still an important factor in your placement in search results.

Google, and the other search engines, are delivering a 'product', which is 'search results'. The better the search results they can deliver, the happier their customer (you and all the other searchers in the world) will be. It makes sense for search engines to rank your site based on its relevance and popularity, for these are good indicators of the quality of your site in relation to the search terms.

The higher your page rank, the higher you will place in a search results page.

A great way to improve your site's search engine page rank is to create regular content that is highly relevant and well written. If you are interested in attracting an audience of viewers to your site, do the following:

  1. Start blogging at least once per week at a minimum;
  2. Concentrate on including keywords in your content that are relevant to your topic;
  3. Make sure that your posts are 'human readable', and well written;
  4. Be sure to include links to relevant sites and pages, both internal and external to your blog.

And in case you hadn't noticed: this is what we do for our clients at ListPipe. If you are interested in widening your web marketing, please give us a try; we're here to help!

Click Here to read Google's definition of 'Page Rank':

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